Apple is closer to bringing Ads to Apple Maps with the release of a new iOS beta, iOS 26.5 Beta 2.

Ads in Apple Maps will now display a new splash screen when opening the app.

Apple says ads will be shown based on your "approximate location," current search terms, and on the map when searching. Ads will also be shown in the app's new "Suggested Places" section.

Apple says that advertising information is not linked to your Apple account for user privacy. Data is not collected by Apple and is not sold to third parties.  Ads in Apple Maps are set to roll out to the public "this summer." Apple plans to include ads in the Maps app on iPhone, iPad, and Mac in the United States and Canada. Ads in Maps will have a small "Ad" label, just like ads in the App Store.

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Ads on Apple Maps – Apple Ads
Soon local businesses can run ads on Apple Maps — right where customers are deciding where to go.
https://ads.apple.com/maps
Apple Maps Ads Move Closer to Launch With iOS 26.5 Beta 2
With the second beta of iOS 26.5, Apple is continuing to prepare for ads in the Apple Maps app. There's a new splash screen in the app that says it will display ads based on approximate location, current search terms, or a view of the map when searching. Ads will also be shown in the "Suggested Places" section that was added in the first beta.
https://www.macrumors.com/2026/04/13/ios-26-2-beta-2-apple-maps-ads/
Apple Announces Ads Are Coming to Apple Maps
As expected, Apple has officially announced that ads are coming to the Apple Maps app on the iPhone and iPad in the U.S. and Canada starting "this summer". Apple says businesses in the U.S. and Canada only will be able to place ads in search results and at the top of a new "Suggested Places" section in the app.
https://www.macrumors.com/2026/03/24/apple-maps-ads-announced/