Today on X, Apple’s SVP of marketing, Greg Joswiak, shared an X post with the text “Mmmmm… something powerful is coming”. With a short video attached with the text “COMING SOON” then an open MacBook is the background, followed by the Apple Logo.
Mmmmm… something powerful is coming.
— #Greg Joswiak (#@gregjoz)
6:54 PM • Oct 14, 2025
We can only guess, but we're certain this is a teaser for the upcoming M5 chips, hints at the 5 M’s in the X post “Mmmmm” with the MacBook in the background at what looks like the Roman numeral V.
This lines up with the rumors we’ve heard of Apple possibly releasing new devices this week.